Innovation and Entrepreneurship essay

In a group of 5 students, you will identify an entrepreneur and conduct a semi-structured interview with the entrepreneur identified. You will find out who the entrepreneur is, what they do, how they came up with the idea, what was difficult, what was good etc. Individually you will analyse the interview by drawing on concepts and theories discussed in class. Individually you will write up your analysis in a report that introduces the entrepreneur and explains their journey through the entrepreneurial process discussed in class.

You will write a traditional 1100words essay that (1) introduces the entrepreneur (e.g. psychological characteristics and personal traits, family/education/previous working experience background, values, motivations for becoming an entrepreneur) and (2) tries to explain the process and the practices used by the entrepreneur in their entrepreneurial journey (e.g. how the entrepreneur came up with the idea, decided to transform the idea into reality, developed the resources to launch their venture, whether they developed a strategy, what tools they used).

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You will have to use a minimum of 8 references from any of the class content (readings, resources used in the class activities and guest lectures) and from your own research.

You must reference in APA 7th

Company name : Kooee Snacks

Interviewee: Shaun Malligan

The following is the subtitle of the interview, please write this essay according to this subtitle.

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