Please read Chapters 1, and 2 of the textbook and write two pages (double spaces) of a brief synopsis of the two chapters
Weekly NotesPage
After reading Chapter 1, you should understand that an increasingly larger share of corporate profits is generated by international operations. Until recently, competition for U.S. markets was only among U.S. businesses with the same relative cost of money, labor, and product but now it includes competitors from the world over. U.S. multinationals face competition for lucrative markets from new rivals from developed as well as developing countries. The growth of new markets was created by changes in Latin America, Asia, Eastern Europe and the former members of USSR, India, and hopefully the MENA region.
In Chapter 2, the discussion on the evolution of the multinational company during the 21st Century and the decade of the nineties may be used as an extension of the discussion of Chapter One, since it illustrates the changing role of the U.S. multinational. The focus in this section is how the relative importance of U.S. MNCs after WW II changed from one of dominating world markets to a more competitive world market where U.S. multinationals compete with strong multinationals from Japan, Western Europe, Asia and many developing countries. This competitive environment is forcing MNCs to examine new ways to remain competitive. Some of these changes will be discussed as the course evolves.
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