Drawing on the knowledge gained from this module and relevant readings, critically evaluate the
applicability of Innovation by a company of your choice
Drawing on the knowledge gained from this module and relevant readings, critically evaluate the applicability of Innovation by a company of your choice – this could include your current or target employer or your own company). You are required to examine how innovation-oriented the business is, providing apposite justification based on sound readings. Further, you shall cover
innovation concepts on the TWO following aspects:
• Use of Business Models – explain the purpose of business models and critically evaluate their
application in the case of your chosen business
• Marketing Challenges associated with innovative businesses and methods to overcome them.
EPORT STRUCTURE
1. Title Page: Report title, student name
2. Executive Summary: A succinct summary of your response to the task, including
conclusions/recommendations + contents page, listing contents and page numbers
3. Introduction: A brief indication of the report’s objectives
4. Body of the Report: Very important. Discuss major themes or issues raised by the task. Organize
discussion around relevant sub-headings, and match these with appropriate content. Integrate/apply
pertinent concepts and theories.
5. Conclusions: Present key conclusions from the analysis.
6. Reference list: List references cited in text in alphabetic order, no numbering and separation
between websites, books and journal articles
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