SWOT ANALYSIS of McDonald’s
SWOT ANALYSIS of McDonald’s
Jamari Chavis
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Write My Essay For Me| Strengths Characteristics of a business that give it an advantage over its competitors. Strong reputation, brand name, and imageLogo is instantly recognizableGlobal footprint, operating in over 120 countriesWorld’s most valuable fast-food brand, with a brand value of 126 billion in 2018.The iconic face of Ronald McDonald is synonymous with the companyLong history with a certain status.Leader in quick-service restaurantsMultibillion-dollar real estate portfolioTechnology acquisitions, increased personalization and customizationEffective marketing strategies | Weaknesses Characteristics of a business that make it disadvantageous relative to competitors. International franchise modelLow employees pay and satisfactionSupply chain disruptionImitable menu itemsHigh dependence on suppliersUnbalanced mealsLimited process flexibilityLow product diversificationMixed quality staffReputation of being cheap |
| Opportunities Elements in a company’s external environment that allow it to formulate and implement strategies to increase profitability. Online food delivery Develop new products for international markets.Cheap value mealsAcquire a competitor’s successful brand.Identify and pursue relevant market gapsPursue co-branding opportunitiesDevelop and implement a loyalty programDevelop higher quality productsIncrease corporate social responsibility imageFurther develop sales/service team | Threats Elements in the external environment could endanger the integrity and profitability of the business. Fast growing competitionProducts favored by certain demographicsProducts are not considered to be good for health.Adverse media attentionEnvironmental concernsHigh staff turnoverWeakening customer satisfactionInability to grow the customer base long-termCompetitors introducing better/improved productsBeing slow to adapt to change |
SWOT ANALYSIS of
| Strengths (Minimum 10 points) | Weaknesses (Minimum 10 points) |
| Opportunities (Minimum 10 points) | Threats (Minimum 10 points) |
| Strengths Characteristics of a business that give it an advantage over its competitors. Strong reputation, brand name, and imageLogo is instantly recognizableGlobal footprint, operating in over 120 countriesWorld’s most valuable fast-food brand, with a brand value of 126 billion in 2018.The iconic face of Ronald McDonald is synonymous with the companyLong history with a certain status.Leader in quick-service restaurantsMultibillion-dollar real estate portfolioTechnology acquisitions, increased personalization and customizationEffective marketing strategies | Weaknesses Characteristics of a business that make it disadvantageous relative to competitors. International franchise modelLow employees pay and satisfactionSupply chain disruptionImitable menu itemsHigh dependence on suppliersUnbalanced mealsLimited process flexibilityLow product diversificationMixed quality staffReputation of being cheap |
| Opportunities Elements in a company’s external environment that allow it to formulate and implement strategies to increase profitability. Online food delivery Develop new products for international markets.Cheap value mealsAcquire a competitor’s successful brand.Identify and pursue relevant market gapsPursue co-branding opportunitiesDevelop and implement a loyalty programDevelop higher quality productsIncrease corporate social responsibility imageFurther develop sales/service team | Threats Elements in the external environment could endanger the integrity and profitability of the business. Fast growing competitionProducts favored by certain demographicsProducts are not considered to be good for health.Adverse media attentionEnvironmental concernsHigh staff turnoverWeakening customer satisfactionInability to grow the customer base long-termCompetitors introducing better/improved productsBeing slow to adapt to change |
SWOT ANALYSIS of
| Strengths (Minimum 10 points) | Weaknesses (Minimum 10 points) |
| Opportunities (Minimum 10 points) | Threats (Minimum 10 points) |
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